MUSE Silver

2025

Eva: An AI Financial Advisor Specialized in ADHD

Entrant Company

Miami Ad School Madrid

Category

Mobile App - New Category: Other

Client's Name

Country / Region

Spain

Managing finances involves a lot of executive function skills, which people with ADHD struggle with. To help them, Barclays has created Eva, a specialized AI financial advisor that offers customized banking solutions to each user based on their unique financial situation and goals.

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