Do They Know?

Houston Airport System asked Mnemonic to evolve the Travel Smarter, Park Smarter Campaign that was developed and executed by Mnemonic from 2022 to 2024. This new evolution meant we would evolve the visuals and tones of the campaign while continuing to leverage the campaign elements that led to a strong performance in establishing the brand and connecting with Houstonians. When the campaign began in 2022, it demonstrated to people how to travel smarter, park smarter. After two years of a successful campaign, Houstonians had demonstrated that they had adopted HAS’ tools and techniques to Travel Smarter and Park Smarter.
The campaign evolution led us to create a new category of spots called “Do They Know” with a bold & witty approach to the scripts and they were powered by storytelling centric voice-overs that communicate the confidence of travelers along with visuals that emphasized how much smarter they felt after parking. Mnemonic used 100% original cinematography in the production of these commercials.