MUSE Platinum

2025

This is Different

Entrant Company

Standard Practice

Category

Branded Content - Cause / Awareness

Client's Name

Under Armour

Country / Region

United States

Under Armour Freedom is about empowering veterans and organizations doing big, meaningful things for service members and first responders. This Veterans Day, we worked with Dwayne Johnson and Project Rock to tell the story of The Shepherd’s Men. A group of remarkable people who bring love, healing and support to veterans suffering from the invisible wounds of war — traumatic brain injury and PTSD.

Credits

Creative / Standard Practice
Myles Rigg
Creative / Standard Practice
Nate Bruning
Creative / Standard Practice
Matt Alexander
Creative / Standard Practice
Dave Schiff
Account / Standard Practice
Renae Newman
Director / Moniker Media
Nate Balli
Editor / Cartel
Eddie Ringer
Creative / Standard Practice
Steve Dolan
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