MUSE Platinum

2025

A Simple Ask

Entrant Company

Standard Practice

Category

Video - TV Ad

Client's Name

Clayton Homes

Country / Region

United States

These days, no one can afford to buy a home. This is a massive societal problem that eBuilt solves at the perfect moment. So rather than shying away from the affordability crisis, we face it head on and call out the absurdity of it all by showing the beautiful, imperfect moments of life, and posing the simple question, "is this too much to ask for?"

Credits

Creative / Standard Practice
Myles Rigg
Creative / Standard Practice
Matt Alexander
Creative / Standard Practice
Nate Bruning
Creative / Standard Practice
Steve Dolan
Creative / Standard Practice
Dave Schiff
Account / Standard Practice
Renae Newman
Director / Superprime
Spencer Creigh
Director of Photography
Dustin Lane
Producer / Standard Practice
Andrew Campbell
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