2025

S/S 2023 'PINK FLOW' lookbook

Entrant

VIKTORIA MARCHEV

Category

Publication - New Category: Lookbook

Client's Name

VIKTORIA MARCHEV

Country / Region

United States

The designer releases her collections every or every other season followed by a lookbook. The Spring/Summer 2023 'PINK FLOW' silicone rubber collection's lookbook reflects the Barbie-theme collection with its colors and typography. Besides including the campaign and studio photos of the collection, it also includes digital sketches of the looks and additional information about the designer's journey, including press, awards and celebrity appearances. While all lookbooks have similar structural build-up, every lookbook adapts to the collections' theme.