MUSE Gold

2025

Lucky Little Serpent

Entrant Company

Hangzhou Lanmeng Advertising Co., Ltd.

Category

Marketing & Promotional - Icon

Client's Name

Country / Region

China

The Lucky Little Serpent, i.e.“Ling Snake” is a mascot designed specifically for Linhai city of Zhejiang to celebrate the 2025 Year of the Snake. It has blended the unique cultural and regional heritage of Linhai, including the famous Huangsha Lion Dance, which symbolizes strength and good fortune. With its recognizable features and endearing design,“Ling Snake” brings a joyful cultural experience for both visitors and locals, combining ancient traditions with a modern twist to showcase Linhai’s rich history and celebrate the coming New Year.
The design concept of“Ling Snake” merges Linhai's scenic landscapes and the spirit of Song Dynasty culture into a festive character that conveys blessings and joy. By incorporating elements of lion dance, the Great Wall, and Linhai's green cityscape, this character tells a story of Linhai's identity and Chinese heritage through a modern design lens.“Ling Snake” is more than just a mascot; it is a symbol of Linhai's cultural and historical legacy.
“Ling Snake” features a lively design with a lion dance headpiece, a decorative tail, and the Chinese character “Lin”from Linhai on its forehead. Its snake body echoes the shape of the Great Wall, symbolizing the city’s strength and resilience. These details, along with Song Dynasty-inspired attire, bring a sense of cultural richness and make“Ling Snake” a memorable visual symbol.
As a city mascot,“Ling Snake” is versatile and adaptable. It can appear in various forms, from figurines and festive decorations to public art installations, making it suitable for city celebrations, tourist attractions, and cultural events. This character fosters a fun, engaging atmosphere for the Year of the Snake, helping to connect residents and visitors to Linhai's festive spirit and cultural pride.
“Ling Snake” stands out for its combination of multiple cultural elements. Unlike traditional zodiac characters that focus on one theme,“Ling Snake” integrates local heritage symbols like the lion dance and Great Wall, making it both unique to Linhai and representative of Chinese culture. This layered design adds distinctive appeal, enhancing Linhai's identity and cultural visibility.

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