Fall Clean With Your Lysol® Routine

As leaves changed and families prepared for cooler weather, Lysol® sought to reinforce its role as the go-to brand for seasonal cleaning. With summer adventures winding down, people were spending more time indoors preparing their homes for fall gatherings. The challenge was to engage shoppers in a way that made fall cleaning feel less like a chore and more like an enjoyable ritual, ultimately driving purchase intent and brand loyalty.
To accomplish this, Lysol® partnered with Breaktime Media to develop an interactive, personalized experience that entertained, informed, and incentivized purchases. The campaign played off the traditional concept of “spring cleaning” by reframing fall cleaning as a fresh start for the season, emphasizing the joy of a clean, welcoming home for hosting and daily life. Clean, bright colors highlighted Lysol®’s effectiveness, while warm, inviting fall imagery reinforced the seasonal theme.
The campaign kicked off with a personality quiz, helping shoppers identify their must-have Lysol® products through fun, relatable questions. A content showcase reinforced key product benefits alongside cleaning tips and tricks, featuring a cleaning-themed Spotify playlist to keep shoppers entertained while cleaning. Shoppers were then seamlessly guided to cart products at their preferred retailer. To further drive conversion, the experience encouraged shoppers to spend $20 on Lysol® products and upload their receipts, earning a $5 digital reward card and an entry for a chance to win a professional deep clean or cleaning caddy with Lysol® products. A spot-the-difference game added a playful element while reinforcing Lysol®’s cleaning messaging. Additionally, a newsletter sign-up form encouraged shoppers to stay connected with the brand.
The campaign surpassed key benchmarks and drove strong engagement across all touchpoints, with thousands of shoppers interacting with the quiz, exploring product recommendations, and adding Lysol® to their carts. Newsletter sign-ups surpassed benchmarks, demonstrating a lasting connection with the brand. Increased incremental sales and a strong return on ad spend further highlighted the campaign’s success, cementing Lysol® as a must-have for fall cleaning routines.
By blending education, gamification, and purchase incentives with a fun enter-to-win program, the Lysol® Fall Cleaning campaign successfully engaged shoppers, drove conversion, and strengthened brand affinity.