2025
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Designed with a blend of square and round, the entire bottle is an extension of Xijiu’s “drum-shaped bottle”, paying homage to classics and showing continuous respect.
The natural laws of change. Turn the bottle gently, and the 45 buns on the bottle shoulders and bottle cap will appear in front of you, symbolizing the glory of the "Nine-Five-Year Master" and inheriting the solemn and majestic kingly style of the Oriental Lion.
The image of an awakening lion dances on the back of the bottle, with "awakening" as the god, "lion" as the root, and traditional culture as the expression, conveying the self-awakening and transformation of the new generation of Chinese people under the turbulence of the world.
The lion rolls the hydrangea, good things are to come. The hydrangea and peony bottle cap shows the elegance of the lion playing with the peony and the lion rolling the hydrangea to the public, and continues to write the connotation of wealth and auspiciousness.
Under the lid of the box, special paper wrapped in plastic comes into view. The characters of time on it describe the excellent brewing technology of Guizhou Xijiu. It composes a narrative poem about time and quality. The history of the years and the craftsmanship are profound and lingering, attracting people to enter. , listen to the sound of gurgling water by the Chishui River.
Opening the book page, [Learning Wine·Classic Shi Cheng] lies in the mountains and rivers, surrounded by mountains, letting the water flow eastward. The internal lining no longer uses the visual effect of traditional paper or cloth, but comes from the illustration "The Five Mountains in the Six Dynasties and Song Dynasties" divided into volumes. The impassioned brush strokes and the formed blister complement each other, and Shi Chengjiu is viewed in an oriental realm. Natural, aiming to create an oriental aesthetic that is non-perceptual and integrated. With mountains as its sense and water as its boundary, "Shi Cheng" wine just "lyes" in the mountains and rivers, surrounded by the wine river and mountains, protecting the mountains and rivers.
Credits
Entrant Company
Think Creative Agency
Category
Publication - Annual Report
Country / Region
Australia
Entrant Company
Ray Claxton, Bianca Yardley, Thomas Patten
Category
Advertising - Print Advertising (Single)
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United States
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Dimension space
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Typography - Packaging / Product
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Taiwan
Entrant Company
Sunny Idea (HK) Limited
Category
Advertising - Advertising Campaign
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Hong Kong SAR