2025
Entrant Company
Category
Client's Name
Country / Region
Field Day/Flag Feast, held by Design Museum of Chicago, is an outdoor sustainable design festival that is free and open to the public. As an amalgam of two loves (the city and the practice of experimental typography), the concept of the flag design is driven by the Chicago flag itself, however, in place of stars, star-shaped letterforms display the word Chicago. The idea is a play on semiotics, as it utilizes a highly recognizable form but provides a twist. Familiarity supplies the entry point of engagement and, at the second that a difference is detected, it is anticipated that the realization that the stars are actually letterforms creates a gratifying aha moment.
Credits
Entrant Company
McKinsey and Company
Category
Branded Content - Landing Page Content
Country / Region
United States
Entrant Company
Universal Admedia
Category
Website - Restaurant
Country / Region
France
Entrant Company
Kechen Chen
Category
Video - Motion Graphics
Country / Region
United States
Entrant Company
hufax arts / FJCU
Category
Corporate Identity - Logos
Country / Region
Taiwan