MUSE Gold

2025

AI-powered Group Travel for Cadillac Escalade 2025

Entrant Company

Yujia Ke, Ting Shu

Category

Experiential & Immersive - New Category: Other___

Client's Name

Country / Region

United States

Embarking on a road trip with friends to new destinations can be challenging, but the AI-powered HMI interface in the Cadillac Escalade 2025 seamlessly combines safety, entertainment, and personalized experiences to elevate every journey.

AI Navigation with Real-Time Alerts actively engages the driver with nearby points of interest based on real-time data and personal preferences, creating a unique travel experience each time. Through the integrated mobile app, an AI voice assistant provides historical insights and stories about landmarks, enriching the experience without causing distraction.

As the driver focuses on the road, passengers can view navigation updates, explore nearby attraction suggestions, listen to audio tours, and add new stops to their itinerary, crafting a journey tailored to everyone’s interests. The AI Travel Guide also learns from user preferences, offering increasingly personalized recommendations over time and fostering a memorable connection to each adventure.

Safety is always prioritized. The system detects potential hazards like landslides or heavy traffic, proactively suggesting safer alternative routes. The interface is designed for quick readability and minimal distraction, with adaptive displays and voice commands that enhance accessibility and adjust to varying driving conditions.

The social aspect is enhanced with a Group Music feature, where passengers can scan a QR code to contribute to a shared playlist, adding an interactive, shared layer of enjoyment to the journey.

Overall, this AI-enhanced HMI interface sets a new standard for luxury SUVs, combining cutting-edge technology with personalized and safe travel experiences. The design enriches both safety and enjoyment, turning each drive into a memorable adventure.

Credits

UX Designer
Yujia Ke
UX Designer
Ting Shu
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