MUSE Gold

2025

The Well Family

Entrant Company

Swinburne Living Lab

Category

Video - Family

Client's Name

Health Ability

Country / Region

Australia

Health Ability asked the Swinburne Living Lab to promote their broad service offering to clients (babies to seniors).

Meet the Well family. Animated stories showcase their journey towards better lives through health Ability’s services.

Our creative endeavour sought to artfully communicate the holistic and welcoming nature that permeates their process. The movement is fluid and dynamic, mimicking the ebb and flow of nature itself. Scenes are shot organically in one continuous move. With an aura of warmth, the design was constructed to envelop viewers in a comforting and inviting atmosphere.

Credits

Art Director / Animator
Cam Macaboo
Lead researcher
Sonja Pedell
Mix / Sound
Stanislav Kolesnikov
Voice over
Candice Deville
More Gold Winners
Experiential & Immersive
2025
MUSE Advertising Awards - Augmented Reality – Roblox Universe Launch

Entrant Company

Sol de Janeiro

Category

Experiential & Immersive - Augmented Reality

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Future Home

Entrant Company

AARP

Category

Integrated Marketing - Nonprofit

Country / Region

United States

Event
2025
MUSE Advertising Awards - Francis W Hatch Awards Branding/Signage

Entrant Company

Copper Giants

Category

Event - Live Show

Country / Region

United States

Mobile App
2025
MUSE Advertising Awards - Choy - Community Garden Sharing Hub

Entrant Company

Yiran Mao, Zaiying Li, Qianyue Yuwen, Hongming Li

Category

Mobile App - Sustainability & Environment

Country / Region

United States