NHSaves’ Social Media Strategy Inspires Action

In 2024, KSV transformed NHSaves’ social media strategy into an immersive storytelling experience, leveraging creative innovation and community connection to drive energy efficiency participation across New Hampshire. With a clear mission to increase awareness, build trust, and foster connections, the campaign introduced the “Thrival Guide”, a visually exciting initiative inspired by the Granite State’s rugged beauty and resourcefulness.
The visually exciting campaign, titled “Thrival Guide,” captured the spirit of New Hampshire with unique graphics that resonated with the local pride of Granite Staters. By taking cues from survival guides and nature booklets, the campaign presented helpful tips about energy-saving rebates and technologies in an engaging format.