now & then

Now & then is a pop-up lifestyle brand designed to create a gentle space for women in midlife to pause, rediscover, and breathe. Inspired by Chinese philosophy, the brand integrates the concepts of Dao (the path), Ben (the origin), Wu (emptiness), Yi (intention), and He (harmony) into a tea lounge and a series of Asian-inspired workshops.
The design explores how sensory experience—through texture, scent, and tactility—can evoke reflection and emotional balance. From the logo to the printed materials, each element is crafted to convey warmth and inner tranquility. Natural tones, tactile paper, laser-engraved bamboo signage, and hand-wrapped postcards invite participants to slow down and reconnect with themselves.
Now & then bridges design, culture, and emotional well-being. It is not just a brand but an experience that transforms ordinary pauses into meaningful moments of self-awareness and renewal.