MUSE Platinum

2025

Mini Chimi Bang Bangs

Entrant Company

Small Girls PR

Category

Integrated Marketing - Brand Partnerships

Client's Name

Jack in the Box

Country / Region

United States

In honor of the Deadpool x Wolverine movie premiere, Jack in the Box created and added Deadpool’s favorite food to the menu: Chimichangas. Deadpool’s rowdy, yet loveable, persona paired perfectly with Jack’s expertise of tiny, delicious foods. The official Mini Chimi Bang Bangs joined the brand’s beloved menu of small-but-mighty snacks with limited-edition packaging inspired by the film, satisfying movie-goers' cravings all summer long.

Credits

Small Girls PR
TBWA\Chiat\Day
Maximum Effort
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