2025

Mini Chimi Bang Bangs

Entrant

Small Girls PR

Category

Integrated Marketing - Brand Partnerships

Client's Name

Jack in the Box

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Mini Chimi Bang Bangs by Small Girls PR (Image 1)

About The Entry

In honor of the Deadpool x Wolverine movie premiere, Jack in the Box created and added Deadpool’s favorite food to the menu: Chimichangas. Deadpool’s rowdy, yet loveable, persona paired perfectly with Jack’s expertise of tiny, delicious foods. The official Mini Chimi Bang Bangs joined the brand’s beloved menu of small-but-mighty snacks with limited-edition packaging inspired by the film, satisfying movie-goers' cravings all summer long.