MUSE Platinum

2025

Dollywood's HeartSong Lodge & Resort In-Room Content

Entrant Company

Ballast / The Spining Group

Category

Video - Hotel / Lodging

Client's Name

Dollywood Parks & Resorts

Country / Region

United States

For the 10-year anniversary of Dollywood's DreamMore Resort & Spa and the grand opening of HeartSong Lodge & Resort, Ballast created in-room content featuring Dolly Parton, who personally guides guests through the resorts' luxurious offerings and invites them to experience the beauty and charm of Dollywood. The videos highlight the resorts' amenities with a warm narrative, inviting music, and stunning visuals enhanced by VFX. This immersive experience encourages guests to dream more and find their heartsong at Dollywood.

Credits

Executive Producer / The Spining Group
Jackie Spining
Creative Director / Ballast
Jennifer Ryan
Visual Effects / Ballast
Eric Fulford
Writer / The Spining Group
Jae Hubbard
Director / The Spining Group
David Poag
Editor / Ballast
Jennifer Ryan
Creative Director / Dollywood Parks & Resorts
Brian Angello
Head of Production / The Spining Group
Gaye Melvin
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