2025
Dollywood's HeartSong Lodge & Resort In-Room Content
Entrant Company
Ballast / The Spining Group
Category
Video - Hotel / Lodging
Client's Name
Dollywood Parks & Resorts
Country / Region
United States
For the 10-year anniversary of Dollywood's DreamMore Resort & Spa and the grand opening of HeartSong Lodge & Resort, Ballast created in-room content featuring Dolly Parton, who personally guides guests through the resorts' luxurious offerings and invites them to experience the beauty and charm of Dollywood. The videos highlight the resorts' amenities with a warm narrative, inviting music, and stunning visuals enhanced by VFX. This immersive experience encourages guests to dream more and find their heartsong at Dollywood.
Credits
Entrant Company
Stage3 Agency
Category
Video - Automotive
Country / Region
United States
Entrant Company
西安巴度甲建筑工程设计有限责任公司
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Event - Pop-Up
Country / Region
Germany
Entrant Company
Taylor Strategy
Category
Advertising - Advertising Campaign
Country / Region
United States