2025
Dollywood's HeartSong Lodge & Resort In-Room Content
Entrant
Ballast / The Spining Group
Category
Video - Hotel / Lodging
Client's Name
Dollywood Parks & Resorts
Country / Region
United States
Gallery
About The Entry
For the 10-year anniversary of Dollywood's DreamMore Resort & Spa and the grand opening of HeartSong Lodge & Resort, Ballast created in-room content featuring Dolly Parton, who personally guides guests through the resorts' luxurious offerings and invites them to experience the beauty and charm of Dollywood. The videos highlight the resorts' amenities with a warm narrative, inviting music, and stunning visuals enhanced by VFX. This immersive experience encourages guests to dream more and find their heartsong at Dollywood.
Featured Media
Credits
Entrant
Pure Perfection GmbH
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Germany
Entrant
BRC Imagination Arts
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Community
Country / Region
Germany
Entrant
Phoenix Media Group
Category
Experiential & Immersive - Launch Event
Country / Region
United States