2025
Dollywood's HeartSong Lodge & Resort In-Room Content
Entrant Company
Ballast / The Spining Group
Category
Video - Hotel / Lodging
Client's Name
Dollywood Parks & Resorts
Country / Region
United States
For the 10-year anniversary of Dollywood's DreamMore Resort & Spa and the grand opening of HeartSong Lodge & Resort, Ballast created in-room content featuring Dolly Parton, who personally guides guests through the resorts' luxurious offerings and invites them to experience the beauty and charm of Dollywood. The videos highlight the resorts' amenities with a warm narrative, inviting music, and stunning visuals enhanced by VFX. This immersive experience encourages guests to dream more and find their heartsong at Dollywood.
Credits
Entrant Company
Coach
Category
Branded Content - Game / Application
Country / Region
United States
Entrant Company
Ogilvy 4129
Category
Branded Content - Influencer Marketing
Country / Region
Turkey
Entrant Company
BI WORLDWIDE
Category
Event - Corporate
Country / Region
United States
Entrant Company
NBCUniversal
Category
Video - Celebrity / Fan
Country / Region
United States