MUSE Platinum

2025

"The Dog Whisperer"

Entrant Company

Explore

Category

Video - TV Ad

Client's Name

1st Source Bank

Country / Region

United States

1st Source Bank chose commercial production company Explore to produce the latest advertisements in their award-winning “We Can Help” campaign . This 2024-2025 campaign, titled “All Kinds of Help” was led by Chicago-based director Jeremy Pinckert, and features a cast of five characters selected from the Midwest talent pool. Viewers can watch all five of the commercials this fall on broadcast, digital and OTT networks.

Explore and 1st Source collaborated on the spots using their normal direct to brand process. The key internal stakeholders at the bank communicated their necessary communication themes to the in-house marketing department. This brief then was used by Explore’s collaborating creative director, Larry Liss, conceptualized multiple scenarios and commercials for the campaign. Once creative was finalized, Pinckert worked with Michael Murphy, in-house creative director at 1st Source, on casting, the fine details of art department, wardrobe, and performance options. After principal photography, Explore post-produced the entire campaign. Jill Dugan edited and output all 5 commercials, with color provided by Sal Malfitano and audio cleanup, mix, and sound design by Rick Such of Earshot.

More Platinum Winners
Video
2025
MUSE Advertising Awards - Accelerate [Efficiency] Opportunity: The Tech Eagle

Entrant Company

Gravity Global

Category

Video - Animation

Country / Region

United Kingdom

Outdoor Advertising
2025
MUSE Advertising Awards - 2024 Hong Kong Halloween
Hong Kong Tourism Baord

Entrant Company

Ogilvy

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

Hong Kong SAR

Strategic Program
2025
MUSE Advertising Awards - Prestige Banking: The CFO Promotion

Entrant Company

Indigo Concept

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

Hong Kong SAR

Experiential & Immersive
2025
MUSE Advertising Awards - Real Madrid presents the Official Store of the future

Entrant Company

NECSUM TRISON

Category

Experiential & Immersive - Retail

Country / Region

Spain

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy