2025

Smoothly Ingredient Icons

Entrant Company

Freelance

Category

Marketing & Promotional - Icon

Client's Name

Country / Region

United States

Smoothly is an organic smoothie brand identity designed by multidisciplinary designer Stacey Chen. The branding embraces natural freshness and premium quality through bright, minimalist packaging that accentuates each smoothie’s vibrant, natural hue. Thoughtfully designed fruit icons highlight key ingredients, providing visual clarity and reinforcing the purity of each blend. The Smoothly logo, with its warm, flowing typeface, reflects the brand’s smooth, natural character and commitment to simplicity. This cohesive design invites consumers into a wholesome, health-conscious experience.