2025
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Smoothly is an organic smoothie brand identity designed by multidisciplinary designer Stacey Chen. The branding embraces natural freshness and premium quality through bright, minimalist packaging that accentuates each smoothie’s vibrant, natural hue. Thoughtfully designed fruit icons highlight key ingredients, providing visual clarity and reinforcing the purity of each blend. The Smoothly logo, with its warm, flowing typeface, reflects the brand’s smooth, natural character and commitment to simplicity. This cohesive design invites consumers into a wholesome, health-conscious experience.
Credits
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Famous Victory Branding & Design
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
Trevelino/Keller
Category
Integrated Marketing - Search Engine Marketing (NEW)
Country / Region
United States
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New York University
Category
Experiential & Immersive - Virtual Reality
Country / Region
United States
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AARP Brand Creative Services
Category
Marketing & Promotional - Brochure
Country / Region
United States