2025
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The Chinese Zodiac, known as "Shengxiao" (生肖), is a traditional classification scheme based on a 12-year cycle, with each year represented by an animal and its reputed attributes. The 12 animals in order are: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Each animal is associated with certain personality traits and characteristics believed to influence the lives of people born in that year.
The Twelve Zodiac badges are crafted from copper with enamel techniques, ensuring vibrant and lasting colors. The unique pin design is both fashionable and convenient, with exquisite epoxy craftsmanship adding a sparkling touch. Each badge features an original hand-drawn Q-version cartoon representing the traditional zodiac animals, each with its cultural significance.
The badges use classic high-saturation colors inspired by enamel art, giving them a rich traditional feel. They can be worn on clothing, hats, bags, or used as decorative elements, adding a unique cultural flair.
Credits
Entrant Company
Mountain View Group, Ltd.
Category
Video - Branding
Country / Region
United States
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LightUp Life Co., Ltd.
Category
Event - Art
Country / Region
Taiwan
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Gravity Global
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Social Media - Financial Services
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United Kingdom
Entrant Company
Xianghan Wang, Jing Yao, Rui Xi
Category
Mobile App - Lifestyle
Country / Region
United States