GISI Employee Ownership Campaign

Blue Communications partnered with Global Infrastructure Solutions Inc. (GISI) on a compelling campaign to drive employee awareness of and participation in their Employee Stock Purchase Program (ESPP). GISI believes deeply in employee ownership and wants its people to feel invested in the future of the business — which is why they offer the ESPP to all employees. In 2024, GISI was changing ESPP administrators and used that change as an opportunity to re-promote the program.
Key messages for the campaign included:
• Employee ownership is a core value at GISI.
• Becoming a shareholder aligns your work performance with the company's success
and provides potential for financial growth for you.
• Use the ESPP to support your financial well-being and build wealth for the future.
While we can’t promise future results, historical share price performance has
increased year after year.
• It is easy and convenient to participate in the ESPP.
These messages were delivered across a variety of channels, including a custom microsite, emails, flyer, guide, poster, decks, toolkit, and more.