Badgley Mischka

To elevate its online presence and highlight its sub-brands, Badgley Mischka partnered with Americaneagle.com to transition from a single-site structure to a multi-site solution. The new platform includes three distinct frontends: badgleymischka.com, jewel.badgleymischka.com, and bridal.badgleymischka.com.

The multi-site setup leverages a shared shopping cart, enabling users to seamlessly navigate and shop across all sites without disruption. This was achieved using only native BigCommerce tools, eliminating the need for middleware, which streamlined the integration process and enhanced scalability. Additionally, Algolia was implemented to power site search, ensuring a fast and intuitive user experience.

The redesign delivered impressive results, including a 32.73% increase in conversion rates and a 9.58% boost in AOV. Significant improvements were also seen in site performance:

Desktop performance gains: Homepage (+14 points), PLP (+27 points), PDP (+30 points), and SERP (+16 points).
Mobile performance gains: Homepage (+10 points), PLP (+9 points), and SERP (+8 points).

By creating a seamless and high-performing ecommerce experience, Americaneagle.com helped Badgley Mischka strengthen its brand presence and deliver exceptional value to its customers.