2025
Entrant Company
Category
Client's Name
Country / Region
"Lone Shadow" creation idea-1: The tea of "Lone Shadow" gift box is derived from the hundred-year-old old tea tree in Wuyi Mountain, China, which is a combination of the wisdom of the elderly in Chinese traditional culture and the master of the Wulin School; -2: The overall black touch paper embellishes "leaves", "sunset" and "branches" to create the quiet sense and lonely pride of the years when "old people" retreat to the mountains; Through the "concave" and "convex" process to strengthen the "knife light and sword shadow" tension visual perception, through the "hollow" process and the "light and shadow" shuttle between the envelope and the inner box to increase the visual perception of consumers in the unpacking process; -3: Four steps are needed to complete the opening of the box to increase the interaction between consumers and the product and the emotional progression; -4: Pollution-free degradable environmental protection materials are selected;
Entrant Company
Central Academy of Fine Arts
Category
Publication - Book
Country / Region
China
Entrant Company
V! Studios
Category
Video - Technology / Science
Country / Region
United States
Entrant Company
Deloitte Digital
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
MAS Madrid
Category
Mobile App - New Category
Country / Region
Spain