MUSE Silver

2025

Lone Shadow

Entrant Company

布居一歌

Category

Typography - Packaging / Product

Client's Name

Dan Yuan Cha Ye

Country / Region

China

"Lone Shadow" creation idea-1: The tea of "Lone Shadow" gift box is derived from the hundred-year-old old tea tree in Wuyi Mountain, China, which is a combination of the wisdom of the elderly in Chinese traditional culture and the master of the Wulin School; -2: The overall black touch paper embellishes "leaves", "sunset" and "branches" to create the quiet sense and lonely pride of the years when "old people" retreat to the mountains; Through the "concave" and "convex" process to strengthen the "knife light and sword shadow" tension visual perception, through the "hollow" process and the "light and shadow" shuttle between the envelope and the inner box to increase the visual perception of consumers in the unpacking process; -3: Four steps are needed to complete the opening of the box to increase the interaction between consumers and the product and the emotional progression; -4: Pollution-free degradable environmental protection materials are selected;

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