Vytala | Seracal | Brand Identity

Vytala, a dynamic food-tech start-up, sought a brand identity for Seracal, their revolutionary medical food designed to help patients with malabsorption achieve and maintain healthy weight gain. The challenge was clear: create a logo and campaign that resonate with children and their parents while balancing approachability, credibility, and innovation.
The result is a bold, playful logo that embodies Seracal’s mission. Vibrant, kid-friendly colors and circular graphics create warmth and energy, while subtly reflecting the micelle technology at the heart of Seracal’s efficacy. A strong, heavy typeface anchors the design, conveying reliability and growth — qualities essential for parents seeking solutions for their children. Together, these elements ensure the logo is approachable, memorable, and communicates Seracal’s life-changing potential.
To bring this vision to life, we built MySeracal.com as a digital hub that balances expertise with empathy. The clean, modern design offers user-friendly navigation and intuitive content, making it easy for families and healthcare professionals to understand the science behind Seracal. Subtle design cues inspired by structured micelles reinforce scientific credibility while maintaining an inviting tone.
Our fully integrated campaign extended Seracal’s story beyond the logo and website. Social media posts engaged audiences with relatable, patient-focused content, while targeted ads reached healthcare professionals and caregivers, amplifying Seracal’s message. Every touchpoint — from branding to digital outreach — was carefully designed to reflect Vytala’s mission: making advanced science accessible, empowering families, and transforming care for individuals with malabsorption.
This cohesive, impactful campaign introduced Seracal as more than a product—it positioned it as a trusted, approachable solution for patients and families, embodying Vytala’s vision of a healthier future.