MUSE Gold

2025

"What is your Investing Personality?" Quiz

Entrant Company

ULTD Limited

Category

Website - Best User Experience

Client's Name

Investor and Financial Education Council (IFEC)

Country / Region

Hong Kong SAR

We designed and developed the IFEC Investment Personality Test to create a fun, engaging, and interactive experience for users.

With tailor-made illustrations and detailed animations, we brought the quiz to life, making each step visually appealing and easy to follow. To make the results even more relatable, we embedded popular meme images, adding a playful twist that connects with users on a personal level.

Built on the Big Five Personality Test framework, the quiz helps users discover their unique investor personality and provides simple, practical tips for smarter financial decisions.

Our goal was to create an experience that’s not only educational but also enjoyable and memorable.

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