We Are The AZEK Company

Our client the AZEK Company is an innovative manufacturer of beautiful, low-maintenance, and environmentally sustainable outdoor living products. After a successful collaboration developing the assets for a 2024 brand campaign for AZEK’s TimberTech product line, we were tasked with our next video storytelling challenge: a fully scripted, artful video representation of AZEK and its values.

The AZEK creative team knew this was a story best told by its employees. Together, we developed a video treatment and script that used employee voices and portraits, paired with impactful visuals, to tell a story of transforming spaces and lives, building a brighter and more sustainable future, pushing boundaries, fostering teamwork, and celebrating and preserving the beauty of the world we live in.

The video was filmed across two locations – AZEK’s manufacturing facility in Wilmington, Ohio, and headquarters in Chicago – on a limited timeline due to a factory floor that never stops, the day-to-day commitments of featured employees, and the busy schedules of executives running an innovative and visionary company. We also integrated video footage from multiple sources (including homes and products shot by other teams), blending it into a singular, cohesive video that captured the real essence of AZEK Company.