MUSE Gold

2025

By the Water

Entrant Company

Forest Lawn Memorial-Parks Association

Category

Video - Nonprofit

Client's Name

Forest Lawn

Country / Region

United States

Whether you’re planning for cemetery property, funeral, burial, or cremation for yourself or a loved one, knowing your loved ones are well protected will provide peace of mind—much like life insurance, a college fund, or even retirement plans. The aim of the video is to make this decision a practical decision while still staying rooted in something very true and emotional. By telling a universal story of a family growing older through the years and showcasing the bond between a father and a daughter, we hope to remove the stigma of this conversation.
The video also acts as brand awareness and associates Forest Lawn with creating a beautiful tribute for the people you love.
The video is running in broadcast, social media, streaming (OTT) and other digital platforms, including the website.

Credits

Forest Lawn, VP Brand Management / Creative Director
Vanessa Soto Chan
Xlantic, Owner / Director
Ryan Maples
Xlantic, Cinematographer
Dan Schmeltzer
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