MUSE Gold

2025

Lunar New Year 3D Greeting Card

Entrant Company

Dimension space

Category

Typography - Packaging / Product

Client's Name

Kuo Kuang Engineering

Country / Region

Taiwan

This design integrates three-dimensional structures with traditional auspicious phrases to create a greeting card that combines visual impact with cultural symbolism. The moment the card is opened, the phrase "Dragon and Phoenix Bring Prosperity" unfolds in a dynamic three-dimensional display. The layered structural design transforms the blessing from a flat surface into an engaging visual experience, symbolizing the company's thriving growth and steady progress in the new year.

The classic red and gold color scheme embodies prosperity, prestige, and good fortune in traditional culture, while gold foil detailing enhances the overall texture, adding a refined elegance to the design. By maintaining a balance between simplicity and sophistication, the card strengthens the brand’s image and sense of prestige. Avoiding excessive ornamentation, the design employs clean typography paired with intricate 3D craftsmanship, creating a sleek yet distinctive visual experience. This greeting card is more than just a festive token—it serves as a meaningful connection between the company and its clients while extending the brand’s identity.

Through dynamic presentation, exquisite craftsmanship, and cultural integration, this greeting card breathes new life into traditional greetings. It highlights the company’s dedication to detail and quality, making the design not only ceremonial but also a reflection of brand value and cultural depth—an essential medium for conveying the company’s spirit.

Credits

designer
Lin Yuncheng
designer
LEE YIHSUAN
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