teamative

Project Task:
»Define a new company name for an international joint venture in the IT/SAP market environment«
The overall task
was to create a new company name to form a strong »digitalisation powerhouse« for medium-sized
and large companies (clients).
The project focus was: »SAP/IT«, »IT-Consultants«, »Joint Venture«.
The overall challenge was to create a suitable new brand name with following attributes:
· Easy to understand and pronounce
· Suitable for the IT/SAP sector but with an »agency touch« (young, progressive)
· Has to be »phonetically smooth, proactive, connecting, open and inviting«
· Be able to trademark international
The final new band name solution:
· teamative®
(team + mate + (inter-)active)
Quote from the CEO:
»Our name illustrates the team spirit we cultivate in our client relationships and projects.
The adjectives innov.ative, cre.ative, effec.tive also fit beautifully.«