MUSE Silver

2025

The Echoes of Chang’an

Entrant Company

Minimalism Comm

Category

Integrated Marketing - Company Branding

Client's Name

Minimalism Comm

Country / Region

China

"I Heard It's Chang'an" is an urban cultural radio audio program focusing on the local culture of Chang'an (now Xi'an). By digging deep into the individual stories in the depths of history, this column vividly shows the humanistic charm and open and diverse atmosphere of the times inherited from generation to generation in Chang'an. From the ancient city walls to the bustling bazaars, from the secret history of the court to the folklore, "I Heard That Chang'an is Chang'an" connects little-known historical fragments to form a rich and colorful cultural picture. Each episode is like a time travel, taking the listener on a journey through the millennium and feeling the heartbeat and pulse of this ancient city.

Credits

Minimalism Comm
Minimalism Comm
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