MUSE Gold

2025

Are We Going To Talk In Chinatown?

Entrant Company

Freelance

Category

Publication - Magazine

Client's Name

Country / Region

United States

This magazine captures my impressions of Manhattan's Chinatown—where certain moments echo the same subtle pause I associate with my hometown, a small southeast city in China.

When I was a kid in my hometown, I noticed that my family and I weren’t particularly skilled at expressing our emotions. Instead, we often relied on indirect methods to communicate our needs, and more often than not, we met questions we didn’t want to answer with silence. Moving to New York was a stark contrast—suddenly, I was in a fast-paced city where people are direct, speak with efficiency, and the energy around me, from my friends to the environment, was lively and dynamic. Yet, when I stepped into Manhattan’s Chinatown, I felt an uncanny connection to my hometown. The atmosphere was familiar in a subtle way: people understand you with their eyes, met you with silence, and conveyed kindness through quiet gestures and nuanced expressions.

In this magazine, I use my personal photography to capture and convey the complex emotions of discovering my sense of belonging in Downtown New York. I have designed a narrative about the melody of silence that defines my people and the interplay between Chinatown, the East within the West, and myself—a cross-cultural artist from East Asia navigating life on the West side of the earth.

More Gold Winners
Video
2025
MUSE Advertising Awards - Accelshield 300
AkzoNobel

Entrant Company

Gravity Global

Category

Video - Food & Beverage

Country / Region

United Kingdom

Publication
2025
MUSE Advertising Awards - Analog is Heavy | The Resilience Issue

Entrant Company

Analog is Heavy / Freelance

Category

Publication - COVID-19-Related

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - Intelligence Connected
M&G Investments

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Country / Region

United Kingdom

Outstanding Agency
2025
MUSE Advertising Awards - Wank Mountain

Entrant Company

Splendid Communications

Category

Outstanding Agency Awards - Best PR Campaign

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy