MUSE Gold

2025

Are We Going To Talk In Chinatown?

Entrant Company

Freelance

Category

Publication - Magazine

Client's Name

Country / Region

United States

This magazine captures my impressions of Manhattan's Chinatown—where certain moments echo the same subtle pause I associate with my hometown, a small southeast city in China.

When I was a kid in my hometown, I noticed that my family and I weren’t particularly skilled at expressing our emotions. Instead, we often relied on indirect methods to communicate our needs, and more often than not, we met questions we didn’t want to answer with silence. Moving to New York was a stark contrast—suddenly, I was in a fast-paced city where people are direct, speak with efficiency, and the energy around me, from my friends to the environment, was lively and dynamic. Yet, when I stepped into Manhattan’s Chinatown, I felt an uncanny connection to my hometown. The atmosphere was familiar in a subtle way: people understand you with their eyes, met you with silence, and conveyed kindness through quiet gestures and nuanced expressions.

In this magazine, I use my personal photography to capture and convey the complex emotions of discovering my sense of belonging in Downtown New York. I have designed a narrative about the melody of silence that defines my people and the interplay between Chinatown, the East within the West, and myself—a cross-cultural artist from East Asia navigating life on the West side of the earth.

More Gold Winners
Student Submission
2025
MUSE Advertising Awards - Novel of Novaland

Entrant Company

Li Dongchu

Category

Student Submission - Student Games

Country / Region

China

Outdoor Advertising
2025
MUSE Advertising Awards - Colors of the Caribbean - Kooyman Community Murals

Entrant Company

Kooyman BV

Category

Outdoor Advertising - Mural Advertising (NEW)

Country / Region

Netherlands Antilles

Mobile App
2025
MUSE Advertising Awards - TooFar Media Mobile App

Entrant Company

TooFar Media

Category

Mobile App - Entertainment

Country / Region

United States

Video
2025
MUSE Advertising Awards - The Well Family
Health Ability

Entrant Company

Swinburne Living Lab

Category

Video - Branding

Country / Region

Australia