Honor IP Image Design

As a global leader in smart device provision, HONOR has crafted a new world of boundless consumer intelligence through its continuously innovative smart devices. To further enhance the brand's appeal, the HONOR Store has undergone a comprehensive upgrade of its IP character "YAOXIAOXING," aiming to boost the brand's social attributes with a more dynamic appearance and engaging personality traits that align with HONOR's digital features, tech-savvy ambience, and youthful vigour.

YAOXIAOXING is a social influencer from the digital world whose enthusiastic and spontaneous nature helps it find like-minded friends among the masses. Acting as an ambassador of the HONOR universe, YAOXIAOXING delivers an endless supply of social energy to every visitor, fostering warm brand engagement and strengthening connections between users through interaction and sharing. The inspiration for YAOXIAOXING's image comes from a star featuring an irregular pentagram-shaped head and primarily yellow colouring, symbolizing brightness and warmth while infusing the character with vitality and liveliness. The playful design of its upturned butt accentuates the IP's endearing cheekiness, catering precisely to the aesthetic preferences of young users; meanwhile, its elongated limbs offer greater possibilities for entertaining actions, enhancing user interaction. Its pouting expression adds to the cuteness and playfulness, serving as a memorable feature.

Furthermore, capitalizing on this IP character, the HONOR Store has launched a series of derivative products, including memes, plush toys, and personalized phone cases, addressing the diverse needs of the digital social era and breathing fresh life into the brand's image.