2025
Entrant Company
Category
Client's Name
Country / Region
M&G Investments launched a distinctive new brand platform and visual identity at the beginning of 2024 as part of its vision to revive its market awareness and perceptions. It represented the collective focus of the entire organisation.
This was more than a brand identity refresh; it helped to coalesce the business around a value proposition that refocused on what was important - the client. The process that got us to the positioning used employee interviews and market research, facilitating two-way conversations that enhanced the proposition every step of the way.
The supporting messaging hierarchy captured and aligned what makes M&G Investments a truly special organisation, in a way that hadn’t been achieved for many years. All centered around the proposition that M&G Investments’ makeup and spirit cultivates sharing and linking of expertise to deliver an enhanced, well-balanced and well-rounded experience for its clients. We expressed this as ‘Intelligence Connected’.
The result was a contemporary, flexible and highly impactful brand, bringing M&G Investments to life in a way that feels permanent and powerful.
Entrant Company
Orbit Dot Limited
Category
Event - Conference / Convention
Country / Region
Hong Kong SAR
Entrant Company
FCB Health London, An IPG Health Company
Category
Branded Content - Environmental & Sustainability (NEW)
Country / Region
United Kingdom
Entrant Company
A4DH Branding Services
Category
Corporate Identity - Brand Identity
Country / Region
United Arab Emirates
Entrant Company
Eric Tom & Bruce
Category
Video - Nonprofit
Country / Region
Australia