MUSE Gold

2025

Keen’s Spirit Shakers

Entrant Company

Keen

Category

Corporate Identity - Promotions

Client's Name

Country / Region

Malta

At Keen, we believe that gifts—like every campaign we create—should be more than just a gesture. They should tell a story. Every year, we design a special holiday gift for our clients, a way to show our appreciation while sharing something meaningful, valuable and memorable.

This year, we wanted to craft something that reflects both the creative spirit of Keen and the essence of our Island Gozo, Malta where we live, work and strive. A way to welcome our clients into our world, just as they welcome us into theirs by trusting us with their brand’s marketing efforts. The result? Keen’s Spirit Shakers—a bespoke collection of handcrafted blends designed to add a little magic to the workplace.

Each of the nine jars in this collection was thoughtfully created to match a familiar workday moment. A speciality Colombian coffee blend with chicory, pink pepper, and vanilla to help tackle Monday mornings. A sprinkle of freeze-dried raspberries, mulberries, and edible glitter to celebrate milestones. A warming tea blend to welcome a new colleague. Every detail—from the ingredients to the concept—was carefully curated to create a meaningful experience.

But this gift was about more than just flavours. We wanted to bring a piece of Gozo to every client, no matter where they are. Each blend was inspired by the island’s natural beauty, rich culture, and traditional ingredients, making every jar a tribute to the place we call home.

For many, Gozo is a place of tranquillity and inspiration—a retreat from the everyday. Through these handcrafted blends, we aimed to capture that feeling, transforming ordinary work moments into something special.

This wasn’t just a gift—it was a carefully crafted experience, blending storytelling, creativity, and a touch of Gozo’s magic into every jar.

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