MUSE Gold

2025

Keen’s Spirit Shakers

Entrant Company

Keen

Category

Corporate Identity - Promotions

Client's Name

Country / Region

Malta

At Keen, we believe that gifts—like every campaign we create—should be more than just a gesture. They should tell a story. Every year, we design a special holiday gift for our clients, a way to show our appreciation while sharing something meaningful, valuable and memorable.

This year, we wanted to craft something that reflects both the creative spirit of Keen and the essence of our Island Gozo, Malta where we live, work and strive. A way to welcome our clients into our world, just as they welcome us into theirs by trusting us with their brand’s marketing efforts. The result? Keen’s Spirit Shakers—a bespoke collection of handcrafted blends designed to add a little magic to the workplace.

Each of the nine jars in this collection was thoughtfully created to match a familiar workday moment. A speciality Colombian coffee blend with chicory, pink pepper, and vanilla to help tackle Monday mornings. A sprinkle of freeze-dried raspberries, mulberries, and edible glitter to celebrate milestones. A warming tea blend to welcome a new colleague. Every detail—from the ingredients to the concept—was carefully curated to create a meaningful experience.

But this gift was about more than just flavours. We wanted to bring a piece of Gozo to every client, no matter where they are. Each blend was inspired by the island’s natural beauty, rich culture, and traditional ingredients, making every jar a tribute to the place we call home.

For many, Gozo is a place of tranquillity and inspiration—a retreat from the everyday. Through these handcrafted blends, we aimed to capture that feeling, transforming ordinary work moments into something special.

This wasn’t just a gift—it was a carefully crafted experience, blending storytelling, creativity, and a touch of Gozo’s magic into every jar.

More Gold Winners
Corporate Identity
2025
2025 MUSE Creative Awards Winner - The Spruced Space Branding
The Spruced Space

Entrant Company

Famous Victory Branding & Design

Category

Corporate Identity - Brand Identity

Country / Region

United States

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Algorithmic Flesh: A Dance with Millennial Murals

Entrant Company

Central Academy of Fine Arts

Category

Experiential & Immersive - Public Art Installation

Country / Region

China

Website
2025
2025 MUSE Creative Awards Winner - Saint Mary's School
Saint Mary's School

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Mik and Samantha Destination NZ 2024

Entrant Company

IrisWave

Category

Video - Wedding

Country / Region

Singapore