2025
Entrant Company
Category
Client's Name
Country / Region
M&G Investments launched a distinctive new brand platform and visual identity at the beginning of 2024 as part of its vision to revive its market awareness and perceptions. It represented the collective focus of the entire organisation.
This was more than a brand identity refresh; it helped to coalesce the business around a value proposition that refocused on what was important - the client. The process that got us to the positioning used employee interviews and market research, facilitating two-way conversations that enhanced the proposition every step of the way.
The supporting messaging hierarchy captured and aligned what makes M&G Investments a truly special organisation, in a way that hadn’t been achieved for many years. All centered around the proposition that M&G Investments’ makeup and spirit cultivates sharing and linking of expertise to deliver an enhanced, well-balanced and well-rounded experience for its clients. We expressed this as ‘Intelligence Connected’.
The result was a contemporary, flexible and highly impactful brand, bringing M&G Investments to life in a way that feels permanent and powerful.
Entrant Company
Routio
Category
Mobile App - Family & Kids
Country / Region
United States
Entrant Company
DLR Group
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
United States
Entrant Company
Product Madness
Category
Advertising - Advertising Campaign
Country / Region
United Kingdom
Entrant Company
Shanghai ChicFun Media & Culture Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China