2025
Entrant Company
Category
Client's Name
Country / Region
This industry-first, Sound of Flight campaign, brought three GE Aerospace engines to life in 360° spatial sound technology hosted on YouTube and Spotify, and amplified across social media to increase brand awareness and share of voice versus competitors.
There were three audio clips for the GEnx Jet Engine: acceleration, cruise, and deceleration, and one each for CFM Leap and Passport engines. All accompanied by equalizer audio visualizer videos.
The campaign targeted aviation fans and senior industry professionals in engineering, operations, business development, sales, managerial and C-Suite roles.
Sound of Flight:
• Impressions totalled 73,700,000
• Achieved 54,960,113 video plays
• High 60% view rate
• 1,691,316 full video plays
• 13,223,440 engagements
There was an exceptional performance across channels:
• LinkedIn view rates at 39%, over three times the average benchmark of 12%
• Instagram video Thruplay rate of 5% and click-thru rate (CTR) of 1%,compared to global average of
0.22 - 0.88% CTR
Strong content resonance and
effective campaign targeting resulted in 73,721,450 impressions and a cost per engagement (CPE) of $0.50 on a relatively small paid/boosting budget of $23.6K between February – November 2023 (10 months).
Innovation, exceptional results, integrated production, and stand-out nature of Sound of Flight all make this a worthy award winner.
Entrant Company
Heart of Zagorje Tourist Board
Category
Video - Tourism
Country / Region
Croatia (Hrvatska)
Entrant Company
FCB Health London, An IPG Health Company
Category
Branded Content - Cause / Awareness
Country / Region
United Kingdom
Entrant Company
Holden Ellis
Category
Social Media - Storytelling
Country / Region
United States
Entrant Company
Axiom of Purpose
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States