2025
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Client's Name
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POWER’s version of an employee appreciation event, is anything but typical. Every December, nearly 3,000 employees arrive in Cancun, Mexico for “Quest” — a three-day music festival and wellness retreat that transports attendees into a sonic and euphoric paradise. It’s the ultimate ‘thank you’ to our employees and a recognition of their hard work.
In its fifth year, we dubbed the 2024 theme as “Best of Quest” — a culmination of all the best things that Quest has to offer. We brought back some of the best musical performers and the best wellness activities and art installations, mixed with some new and exciting surprises, curating an experience of a lifetime. Best of Quest represented a tribute to our past, a signature of today, and a signal of tomorrow.
Post Malone, Sublime, Weezer, Wiz Khalifa, Judah and the Lion, and Misterwives were just a few of the big names that graced the Quest 2024 stage. A basketball tournament with former NBA pros (Eddy Curry, Mario Chalmers, Roger Mason, Rashard Lewis, Carlos Boozer, and Keith Bogans), interactive installations like an Astral Planetarium and three-story Trust Fall, and daily workouts and wellness experiences were all a part of the Quest journey. Room, board, food, and admission to what was one of the most exclusive festivals of the year are all included in this unique workplace perk.
But to keep things new, fresh, and exciting for our people, we leveled up by partnering with streetwear brand, Standard Issue, to create a limited-edition capsule collection of Quest festival merch. Designed by POWERs’s Brand team in collaboration with Standard Issue Co-Founder and former pro skateboarder, Jimmy Gorecki, the capsule was free and exclusively available to employees and their guests who attended Quest.
Our goal was to architect an immersive, one-of-a-kind experience that truly enriches our employees’ lives, connecting them to new people, or introducing them to new art, music and wellness practices.
Credits
Entrant Company
Stephen Arnold Music (SAM)
Category
Audio - Commercial (Single)
Country / Region
United States
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Trevelino/Keller
Category
Marketing & Promotional - Sustainability (NEW)
Country / Region
United States
Entrant Company
WHO Design Studio Limited
Category
Corporate Identity - Brand Identity
Country / Region
South Korea
Entrant Company
Atomicdust
Category
Advertising - Advertising Campaign
Country / Region
United States