Citrus Health Group Branding

Citrus Health Group is a strategic partner in life science, medical affairs, and market access, helping communicate science and real-world evidence to maximize value. After recent acquisitions, they engaged Audacity Health to help unify their brand.
We needed to develop a brand capable of expanding as Citrus Health Group continues to make new partnerships and acquisitions. We developed a fun, splashy new logo and look, including creating a proprietary alphabet that can unify many health and science brands under one umbrella.
Audacity Health also worked to create two new ad campaigns using this new look and feel. One is an external-facing ad campaign focused on amplifying reach through teamwork. The other is a fun internal-facing campaign meant to help introduce and align the many stakeholders within Citrus Health Group to the new branding. While each concept strikes a different tone, they both speak to the positive impact on patient lives made possible through collaborative partnership with the Citrus Health team.