MUSE Gold

2025

20th anniversary of MIXC

Entrant

SHENZHEN CSC Co.,Ltd.

Category

Branded Content - Entertainment

Client's Name

Shenzhen Timely Communication Advertising Co., Ltd.

Country / Region

China

In 2024, MIXC Commercial celebrates its 20th anniversary. As a benchmark brand in China’s commercial complex industry, MIXC Commercial has always focused on innovation and excellence, creating a commercial map that extends from Shenzhen to cities across the country. The visual creative design for the 20th anniversary revolves around the themes of "Weaving - Extension - Growth," with the brand's logo, MIXC, as the core element, combined with cultural imagery to reflect the magnificent transformation of MIXC from "MIXC CITY" to "MIXC CHINA." This design is not just a visual presentation but also an expression of cultural confidence, conveying the composure and ambition of China’s commercial ecosystem to the world.

Credits

Zhang Xinran
Cui Yongjian
Lv Haomin
Liu Xin
Li Minghao
Li Shanchao
Xu Qiao
Zhang Xin
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