Not One Face

Originally launched in 2021, LifeStance’s “Not One Face” campaign was developed to encourage candid conversations about mental health and reduce the stigma that many may experience when asking for help. Mental health conditions may be associated with stereotypical images, but the truth is that these conditions have no one face—there are tens of millions of faces.

In 2024, LifeStance launched the latest iteration of its “Not One Face” campaign to coincide with Mental Health Awareness Month, a national movement to raise awareness about mental health. LifeStance partnered with Leica to showcase the unique ways people experience mental health conditions and challenge common assumptions. Together, they commissioned celebrated poet Hussain Manawer and 13 award-winning photographers and up-and-coming artists who shoot with Leica to depict how anxiety and depression manifest in the real world through their creative lenses. The goal was to shed light on the diversity of experiences with mental health and reinforce that there is no one-size-fits-all approach to treatment.

The work appeared across both LifeStance and Leica’s paid and organic social media (including Meta, YouTube and TikTok).

Key results include:
4.3M video views across LifeStance social media platforms
12M brand ad video views
+86% brand search lift from YouTube campaign
+417% YoY increase in campaign website visitors
10.5M impressions and 13,057 engagements on LifeStance social media platforms
Earned media placements in Campaign US, Medical Marketing and Media and PR Week

Learn more about the campaign here: https://lifestance.com/may/. The campaign film can also be found here: https://www.youtube.com/watch?v=QjDEAMLk_bM.