MUSE Platinum

2025

The Best 3D Interactive Experience Worldwide

Entrant Company

NECSUM TRISON

Category

Experiential & Immersive - In-Store Experiences

Client's Name

EL BOULEVARD

Country / Region

Spain

El Boulevard Shopping Centre in Vitoria-Gasteiz unveils a state-of-the-art 3D screen, boasting over 24 million pixels that transport visitors into a one-of-a-kind immersive spectacle. This cutting-edge installation, developed by Trison Necsum, is the first in the Basque Country to feature anamorphic content and augmented reality, redefining the way audiences engage with digital art.

This revolutionary display merges high-resolution LED technology, dynamic digital content, and interactive elements to create a breathtaking multisensory experience. The combination of stunning visuals and immersive surround sound transforms the shopping centre into a vibrant digital masterpiece.

Visitors will be fully immersed in a captivating 3D environment, where hyper-realistic anamorphic illusions seem to leap off the screen, creating a sense of depth and movement never seen before. A Photocall interactivo adds another layer of engagement, allowing guests to interact with the digital world around them.

By seamlessly integrating art, technology, and innovation, El Boulevard Shopping Centre sets a new standard in digital experiences, turning everyday spaces into extraordinary, interactive environments that leave a lasting impression.

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