2025
Live the F1 Life
Entrant Company
M&C Saatchi MENA
Category
Outdoor Advertising - Transit / Airport / Kiosk
Client's Name
Qatar Duty Free
Country / Region
Qatar
The glamorous sophistication of the F1 lifestyle is the connection between the premium shopping experience found at Hamad International Airport and Qatar Duty Free's sponsorship of the F1 Qatar Grand Prix. Encouraging travelers to 'Live the F1 life' the campaign ran across the airport, on over 180 screens and on social and digital channels, in the run up to, and during the Grand Prix.
To quote the client, the campaign delivered '...a remarkable year-on-year increase in airport sales during the race weekend.'
The campaign blended the real world backdrop of the airport, with CGI animation and static visuals featuring an AI generated cast.
Credits
Entrant Company
Ragdoll
Category
Video - Animation
Country / Region
Norway
Entrant Company
THESE GUYS
Category
Outstanding Agency Awards - Outstanding PR Agency
Country / Region
Czech Republic
Entrant Company
Product Madness
Category
Branded Content - Game / Application
Country / Region
United Kingdom
Entrant Company
Pure Perfection GmbH
Category
Event - B2B
Country / Region
Germany