2025
Live the F1 Life
Entrant
M&C Saatchi MENA
Category
Outdoor Advertising - Transit / Airport / Kiosk
Client's Name
Qatar Duty Free
Country / Region
Qatar
The glamorous sophistication of the F1 lifestyle is the connection between the premium shopping experience found at Hamad International Airport and Qatar Duty Free's sponsorship of the F1 Qatar Grand Prix. Encouraging travelers to 'Live the F1 life' the campaign ran across the airport, on over 180 screens and on social and digital channels, in the run up to, and during the Grand Prix.
To quote the client, the campaign delivered '...a remarkable year-on-year increase in airport sales during the race weekend.'
The campaign blended the real world backdrop of the airport, with CGI animation and static visuals featuring an AI generated cast.
Credits
Entrant
The Lab @ Primo Brands
Category
Social Media - Social Presence
Country / Region
United States
Entrant
Gorgeous Entertainment
Category
Event - Festival / Carnival
Country / Region
Taiwan
Entrant
Action Media Production
Category
Branded Content - Transportation
Country / Region
United Arab Emirates
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Entrant
Gravity Global
Category
Social Media - Environment & Sustainability
Country / Region
United Kingdom