Live the F1 Life

The glamorous sophistication of the F1 lifestyle is the connection between the premium shopping experience found at Hamad International Airport and Qatar Duty Free's sponsorship of the F1 Qatar Grand Prix. Encouraging travelers to 'Live the F1 life' the campaign ran across the airport, on over 180 screens and on social and digital channels, in the run up to, and during the Grand Prix.
To quote the client, the campaign delivered '...a remarkable year-on-year increase in airport sales during the race weekend.'
The campaign blended the real world backdrop of the airport, with CGI animation and static visuals featuring an AI generated cast.