2025

All Mos Save Lives

Entrant

Splendid Communications

Category

Outstanding Agency Awards - Best PR Campaign

Client's Name

Movember

Country / Region

United Kingdom

Gallery

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 1)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 2)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 3)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 4)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 5)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 6)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 7)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 8)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 9)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 10)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 11)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 12)

MUSE Creative Awards Winner – All Mos Save Lives by Splendid Communications (Image 13)

About The Entry

This Movember, we set out to eliminate ‘no mo FOMO’, raising awareness for the charity’s annual mo growing challenge by celebrating the lifesaving power of all mos - from patchy beginnings to glorious bushy taches. A departure from Movember’s usual style, the idea formed from research showing that more than one in three Brits saw not being able to grow a moustache as the biggest barrier to fundraising. We appointed a diverse cast of celebrities at all mo-growing stages and abilities, including Mental Health Ambassador, Dr Alex George, Sunday Brunch presenter, Simon Rimmer and ex-Rugby Player, Ugo Monye.n/a