Wank Mountain

Most commonly known for its condoms, Durex wanted to raise awareness and drive talkability for its new sex toy range, ahead of Valentine’s Day, and open up conversations on pleasure in the bedroom, typically taboo.
Durex wanted us to celebrate all different sexual occasions, with the range designed for all different types of play – intercourse, oral and anal, while showing that these tools maximise pleasure, whether with partners, or alone, and are the perfect product to purchase for Valentine’s Day.
To celebrate the launch of Durex’s latest sex toy range – and help the nation enjoy their favourite sexual occasions on Valentine’s Day, we launched the real sex schedule showing when, where and how people were having sex, with exclusive experiences for people to take their kinks to new heights.
This included rural escapes in Wank Mountain in Germany, and Cockermouth in the UK, alongside a range of toys to elevate the experience after campaign research revealed that 20% of the nation enjoy having sex in the outdoors.