Pioneering Great Futures

As a freelance Producer | Director I was commissioned to ideate and produce and direct three commercials for Your Co-op Little Pioneers 'Pioneering Great Futures' campaign in partnership with Design Film Digital Solutions (Exec Producer). My aim was to centre the action from the point of view of the babies and toddlers who attend these incredible nurseries. Imagination is at the heart of each ad, through which the audience get a glimpse into the world of the Little Pioneers.
I worked with a concept artist and storyboard artist to develop a pitch to the client. They loved my idea and commissioned me to create these three lovely adverts. I’m immensely proud of the result and want to extend my thanks to a trusting and supportive client and a fabulously talented technical and creative crew.
"Working with producer and director Rob Finlay and the team at Solutions on our latest TV advertising campaign, “Pioneering Great Futures,” has been an incredibly positive and rewarding experience for everyone at Little Pioneers. From the very first meeting, Rob and the team took the time to truly understand who we are—not just as any childcare provider, but as a childcare provider that’s passionate about shaping the future for children and their families. They listened carefully, asked the right questions, and immersed themselves in our values and aspirations. This wasn’t just about making a film—it was about telling our story in a way that would resonate with parents, colleagues, and most importantly, children. The creative journey from idea to final product was seamless and inspiring. Together, we shaped a narrative that captured the warmth, ambition, and purpose behind Little Pioneers and Pioneering Great Futures. Rob brought incredible creative vision and leadership, supported by the technical expertise of the wider production team and Solutions. From scripting and storyboarding through to casting, filming, and post-production, every step felt collaborative, thoughtful, and focused on bringing our campaign to life authentically. What we ended up with was far more than just an advert for TV or social media.
Rachael Escott - Brand and Communication Manager - Your Coop Childcare