Dadication

Our friends at Campbell Ewald approached us to help bring to life the Dadication Campaign for the Ad Council. We constantly strive to create work that has heart, beauty and impact. Needless to say, this was an incredible opportunity to do just that. We worked diligently on the ground to cast three young fathers with powerful stories. Each of them shows us a different side of being a father. They each opened up to us with vulnerability, love and passion. The heart of the campaign is palpable with every shot and every statement from the fathers. It was beautifully lensed by cinematographer Jared Fadel under the guidance of director Christian Schultz. It's impact has been recognized by many, including a feature from AdAge as one of the best campaigns of 2024