2025
Entrant Company
Category
Client's Name
Country / Region
The Minecraft Touring Experience is a large-scale interactive and immersive adventure designed to immerse participants of all ages in the captivating universe of Minecraft. Armed with a connected cube, each participant must explore various biomes alongside their teammates to save villagers from a massive zombification. Together, they will brave swamps, forests, and snowy landscapes in search of rare ingredients, face formidable creatures, and unite to conquer the Nether in an epic quest of fire and ice.
Entrant Company
INZLAB
Category
Advertising - Use of XR & Emerging Technology (NEW)
Country / Region
China
Entrant Company
Indigo Concept
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
Hong Kong SAR
Entrant Company
Pure Perfection GmbH
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Germany
Entrant Company
The Lab @ Primo Brands
Category
Social Media - Food & Beverage
Country / Region
United States