ProjectNext Leadership Rebrand

PNL is a fast-growing leadership development firm focused on preparing and growing senior leaders in high-impact roles. Through working with PNL through various exercises and conversations, we established the brand essence Dynamic Connection. Derived from PNL’s leadership approach, the brand essence focused on not just the companies expertise in good leadership, but also the humanity and potential that inspires great organizations. The following look and feel therefore needed to remain professional yet approachable. The companies professionalism was primarily communicated through the logo mark and typefaces. This included an elevated fine weight serif and an arrow motif that spoke to strength and purpose. The approachable aspect of the brand was reflected with a bright, inspiring color palette and a unique collage illustration style.