Woods World

At Rolling Loud Miami 2024, Woods World emerged as a festival favorite with its immersive experience. This activation showcased the dynamic fusion of Backwoods’ bold identity with contemporary culture. It wasn’t just a store but a celebration of Backwoods’ journey from its iconic roots to a premier lifestyle brand.

Woods World brought Backwoods’ aspirational ethos to general admission, aiming to broaden the brand’s appeal. This sleek, immersive retail store became the festival’s must-visit hotspot, drawing nearly 3,000 guests into orbit. The space featured oversized canvases featuring models wearing Backwoods Authentic Apparel, creating an artful backdrop highlighting the brand’s distinct style. Visitors could make their coveted purchases unforgettable at two customizable stations, adding a personal touch to their experience.

Backwoods Authentic Apparel made its debut for sale in this activation, featuring exclusive Rolling Loud X Backwoods collab merchandise, a highlight that thrilled festivalgoers. Meanwhile, Backwoods Cigars drew customers in, with many asking for their favorite variants. A life-sized Backwoods hoodie crafted entirely from LEGO bricks became an instant attention-grabber, with visitors flocking to snap photos. The backlit photo towers showcasing models draped in Backwoods apparel further elevated the atmosphere, making the retail store as much a visual experience as a shopping destination. Overwhelmingly praised by attendees—92% rated it 5 out of 5 stars—Woods World exceeded expectations and generated over $44,000 in sales, cementing the activation as a resounding success.

Over three unforgettable days, Backwoods’ influence extended well beyond the festival grounds. Content captured at Backwoods’ activations reached over 18 million users, generating more than 2.9 million social engagements. From blending aspiration and culture to exclusive collaborations, Woods World solidified Backwoods’ position as a premier lifestyle brand and a cornerstone of the festival scene.