MUSE Platinum

2025

Give Them Lala

Entrant Company

NBCUniversal

Category

Branded Content - Entertainment

Client's Name

Universal Pictures

Country / Region

United States

When Agent Argylle calls, VPR star Lala Kent answers! This spot features Lala with her own dance partner seamlessly inserted in a dance-off scene with Henry Cavill and Dua Lipa. Filled with nods to Vanderpump lore, this cheeky spot combines elegant editing, choreography, and humor that Lala's fans love.

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Credits

Chief Marketing Officer, NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
EVP, Creative Partnerships, NBCUniversal
Jamie Cutburth
VP, Creative, NBCUniversal
Sharon Ngoi
VP, Production, NBCUniversal
Liz Gaffney
Sr. Producer, NBCUniversal
Sam Rundbaken
Senior Executive Producer, NBCUniversal
Janelle Albino
Sr. Project Manager, NBCUniversal
Corinne Dutton
Creative Director, NBCUniversal
Aimee Yogg
Director, Creative Partnerships - Marketing, NBCUniversal
Jennifer Virzera
Sr. Writer, Producer, Editor, NBCUniversal
Jack Douglas
Sr. Manager, Development, NBCUniversal
Jenna Kaplowitz
Marketing Coordinator, NBCUniversal
Carly Rosati
SVP, Integrated Marketing, Universal Pictures
Beth Rehn
VP, Global Publicity and Integrated Marketing, Universal Pictures
Tara Martino
Manager, Integrated Marketing, Universal Pictures
Emily Stromberg
Writer, Director, RINGER
Rob Meltzer
Executive Producer, RINGER
Silke Thompson
Head of Post Production, RINGER
Daniel Elkayam
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