Siemens Healthineers Türkiye 135th Year Book

Project Purpose
A unique “object-book” design to convey Siemens Healthineers’ 135-year contribution to the Turkish healthcare universe and the products and services it offers today to the target audience.

Target Audience
Siemens Healthineers’ suppliers, customers, professional medical people it cooperates with and other business partners.

Project Idea / Strategy
The project goal was to create a communication tool that integrates the following assets and topics of Siemens Healthineers in an original and impressive form, leaving a distincive impression:
Chronological development of the company’s inventions, products and applications
Matching these developments with milestones in Turkish healthcare history
Transformation and current structure of the company’s organization
Diagnostic and treatment technologies it offers today and will offer in the near future
Emphasize the brand's mission: "To make visible the invisible" for the improvement of human health.

End result
A unique, tangible and permanent communication product that emphasizes an important milestone for the company was created.
The book, which was delivered to representatives of the target audience, created the intended effect and received very positive reactions.