Onceness

Onceness is a creative technology company based in Beijing and Los Angeles, envisioning a future where everyone's everyday experiences coexist everywhere, fostering a sense of "all-at-onceness." Their flagship product, Once, is an iOS/Vision app that uses 3D volumography to capture and share life. Users can transform video recordings into complete, immersive real-life scenes, enhanced with AI spatial filters and 3D special effects. These scenes can be shared with friends, allowing recipients to explore them from any angle, interact with the environments, or experience them immersively through XR devices.
To develop a brand identity for Onceness, we introduced an approachable character that embodies the company's values of creativity, playfulness, and futurism. This character helps bridge the gap for clients unfamiliar with advanced concepts like XR and 3D volumography, making the technology feel accessible and engaging. The brand identity also incorporates vibrant colors and dynamic shapes inspired by volumetric forms, emphasizing the company's commitment to innovation and its vision for an interconnected, boundaryless future.